To me, certain character limits tend to be problematic not because of the length of actual content, but because of formatting tags and embedding taking up a lot of characters. This is something I experience on most of websites, not just this one, but the most aggravating issue over here is linking to user profiiles and other sources of strategies, which could be alleviated with internalisation of link paths and @mentions.
Each battle that you win will yield experience for each pet that participated. However, deceased companions will not receive any experience (so make an effort to keep them alive by swaping in a different pet). Experience gains are based on your pet's level compared to the wild pet. Defeating a higher level opponent will grant more experience than a much lower level one, but be ready for a tough fight!