Heirlooms are special pieces of armor that level up with your character, so they have stats that are always respectable for your character’s level (up to level 110). Heirlooms that fit the head, shoulder, chest, legs, and back armor slot offer an experience bonus. The total bonus is 45 percent if you have them all. It’s also possible to acquire a ring that adds another 5 percent, but you must win a fishing contest acquire it, and that can take some time.
A: We chose to go with the subscription-based model instead of that approach. We've taken the approach that we want players to feel like it's a level playing field once they're in WoW. Outside resources don't play into it -- no gold buying, etc. We take a hard line stance against it. What you get out of microtransactions is kind of the same thing and I think our player base would feel betrayed by it. I think that's something else you have to decide on up-front instead of implementing later.
But now, the Gear Advisor starts popping up, trying to get me to put the old 360 version Ring #1 into Ring #2's slot, since iLvl 360 is better than 350. Except I can't do that, because of the "Unique-equipped" modifier. So I click "Cancel". And then the window continues to pop up after every action my character takes, over and over and over, until I get rid of the old ring by vendoring, scrapping, or destroying it.